-In a few lines can introduce your company? Created by whom, since when ?
Our company "designatics production GmbH" is an owner-operated full service design agency for communication and exhibition design. Since 1996 the interdisciplinary team directed by the management of Michael Kientzler and others acts as a professional creativity workshop and provides crossmedial design.
-How was this idea born? And how long will it take to realize this product ?
The sonic chair was developed by independent designer Holger Fritzlar and Michael Kientzler as a result for a project by Holger Fritzlar. His customer had a need for acoustic seating furniture in a public area that does not disturb others. First prototypes were built in 2006. Beginning of 2007 we introduced the first sonic chair at IMM Cologne and received the reddot design award. In 2008 serial production of SC01 started. Since early 2016 we sell SC3.1. For what is new please check: http://www.sonicchair.de/?q=en/node/132
-How much do you think sell Sonic Chair this year in 2016 ? Are there countries more enthusiasm for this product ?
We are slowly but steadily growing ever since. We will sell about 70-80 chairs in 2016. We distribute directly worldwide and have equipped customers from Canada over South America to Australia. But main market is Germany, France and Netherlands.
-Can you tell us few words about the different models of sonic chair and price range ?
Every sonic chair is hand made according to customers choice. The integrated sound system is always identical. But our customer can choose the outside upholstery being premium Semi-Aniline leather or artificial leather. The inside upholstery is available in 39 different colours. As extra feature our customers can choose different fittings like an iPad mounted in a solid chassis made from anodized and chromed aluminium or an Apple iMac with touchscreen. We also offer wireless sound by bluetooth or syncronice®. Prices range from 9910 € to 18.930 €.
-What is your vision for the future ?
To sell a sonic chair to everyone on the planet who is in need for an acoustic island with outstanding sound performance and award-winning design.