-In a few lines can introduce your company? Created by whom, since when ?
World Of Diamonds Group was established by Boris Ivanov in 2001 in Russia. Having launched and sold The Royalé Dream – the world’s most expensive perfume collection – in Singapore in 2015, the WOD Group has always been behind some of the finest diamonds and jewelry pieces. Through joint ventures with maisons in Europe and the Americas, the Russian conglomerate is almost fully integrated in diamond mining, polishing, high jewelry creation and distribution to leading houses of the world. As one of the largest privately held diamond mining corporations, the WORLD OF DIAMONDS has directly catered to billionaires and members of royal descent.
-How was this idea born? And how long will it take to realize this idea ?
The $2 Million Dinner, the world's most expensive, was the brainchild of both World Of Diamonds Group & CÉ LA VI Singapore. As the diamond conglomerate is behind some of the most lavish creations in the world, including diamond shoelaces, diamond chandeliers, and Fabergé inspired-eggs, such a lavish dining experience was surely only possible with our involvement. CÉ LA VI is a lifestyle destination under the Louis Vuitton Moet Hennessy (LVMH) Group, the world's largest luxury conglomerate, and who better could we partner for such an extravagant treat? Moreover, the mesmerizing Jane Seymour blue diamond ring was launched at CÉ LA VI Singapore, and diners of the experience would be the first couple to own the only jewelry creation in the world named after the British-American celebrity, Jane Seymour.
-Currently, how many people already chosen this formula ? How much do you think sell this formula this year in 2016 ? Are there countries more enthusiasm for this concept ?
We have received great interest, and even before the ring was packaged with this unique lifestyle experience. Enquiries have been received from all over the world, and including from a royal family. We are not able to anticipate when this experience will be sold, as there are many considerations involved in selecting one couple only among all the interested parties. We are still open to welcoming interest from around the world.
-Is there an other formula than you propose to your customers ? And price range ?
World Of Diamonds Group has always been a mining company and diamond polishing & distribution group, but we would like our brand to evolve. Asia was chosen with Singapore as the launchpad to spark the World Of Diamonds brand in 2013, with the brand now gaining much more recognition around the world, and beyond diamond traders and jewelry brands.