- In a few lines can you introduce your company? Created by whom, when?
How was this idea born? And how long did it take to make this bike?
Heroin was created in 2013 by Marc Simoncini, serial entrepreneur passionate about bike. From the fact that France is a big cycling country with the biggest event in the world, namely the Tour de France, we had to have a French bike that is one of the best in the world. The Heroin project was born in this quest for an ultimate object. More than three years of R & D was necessary to achieve this goal. In May 2016, we launched the marketing of this unique piece, limited to 349 pieces.
- Are there countries with more enthusiasm for this project?
Logically, this French creation was highly appreciated in France but not only. The Anglo-Saxons (UK, USA, Australia) were also amazed by this bike that combines performance and elegance.
- Are you planning to develop a new bike?
Indeed ! Faced with the success of the Heroin bike, we launch a range in March in the same line of this model, namely:
- custom-made hand-made
- an aerodynamic texture, golf ball type
- a clean and simple line
- for sportsmen of good level waiting for sensation, exclusivity and comfort
It is the differences of equipment (wheels, derailleurs ...) that make it possible to create a range, but the soul Heroin will remain well present in each of the models. The idea is to make accessible all the innovations we have developed.
- How do you see the future of your company?
The future of Heroin is not traced, we have several very interesting prospects. But a Heroin product is and will be whatever happens an ultimate product combining know-how, technology and elegance.