-In a few lines can introduce your company? Created by whom, since when ? -How was this idea born?
L’ART DE VIVRE AUTOMOBILE. (The automotive lifestyle.) In 2010, two auto designers in France decided they had to find a way to channel their passion for motorsports into a medium that could impact anyone who came into contact with their art. Benoit Fraylon & Anthony Janarelly founded Racing & Emotion to bring the history and excitement of motorsports into the lives of enthusiasts on a daily basis. With that in mind Racing & Emotion’s first and most successful product collection was born. Using mid-century modern furniture as a a canvas, Fraylon created intricate designs that call back to the famous liveries of the legendary race cars of yesteryear. Retro modern form with iconic styles combined to make art. Our Art Ball and Art Egg collections are not just chairs. They are functional automotive art – created at the hands of master painters and upholstered by craftsman belonging to Les Compagnons du Devoir (The Companions of Duty), a society of craftsman who believe that work is not an end in itself but the medium in which expression is born. All of this happens in Le Mans, the home of the legendary 24 Hours of Le Mans endurance race
And how long will it take to realize this product ?
It takes between 3 to 5 weeks to realize a bespoke hand painted Art Chair (Art Egg Chair or Art Ball Chair)
-How much do you think sell Artball this year in 2016 ? Are there countries more enthusiasm for this product ?
So far we have sold 20 Art Ball and a little bit more of the Art Egg. Since a few year now we sell most of our products in USA, Japan, UK, Germany.
-Can you tell us few words about the different models of Artball and price range ?
We have the Art Egg Chair simple black leather interior 3490 euros (noVAT) and Bespoke Leather/Alcantara who's tailor made.
For the Art Ball chair it comes with Velvet/Fabric Interior (Black-white-blue-red) starting price at 2990 euros (noVAT) and the Bespoke Leather who's tailor made.
The price difference is related to the complexity and the number of colors using for the paint of the shell. For instance, the Art Ball inspired by Art Cars ask much more time and details
to our painter to realize the paint job with perfection, all logos are hand painted, no sticker are used.
-What is your vision for the future ?
We are building a brand for racing enthusiast and collectors since the beginning, we have official licensed merchandise with well know brand of the racing history, like Gulf Oil, Chevrolet Corvette & Camaro, Shell,
and new brand of supercars who will be add to our collection shortly.